Have you jumped into eCommerce because of the pandemic?
Small businesses are resilient, well they must be and that has certainly been the case this year with unprecedented change. Many businesses have developed an online offering much sooner than perhaps they would have done if they did not need it to survive.
Cyber Monday is just around the corner and many of you might be planning to take part for the very first time. Follow these tips:
• Choose your offer carefully- you need a great offer to entice customers in, but it still needs to make financial sense to you! It could be free delivery, buy-one-get-one-free or a percentage discount. Whatever you decide, make sure you understand your margins. Yes, you are building your database for the future but make sure it’s not at a loss!
• Promote early – start building your database in advance, so you have a targeted list of people who are likely to buy your offer.
Xero and third-party apps such as Shopify, Dear Inventory and Shipstation can all integrate to ensure a smooth operation. For further reading visit: https://www.xero.com/blog/2020/11/ecommerce-beginners-guide-cyber-monday/
Are you joining Cyber Monday for the first time?
#cybermonday #xerogoldpartners #xero
